Single Sign-On

UX Case Study
Identity and Access Management
Keywords: Identity and Access Management, private cloud, SaaS platform, cross-functional team collaboration, design leadership, UX case study
Design Lead in IAM Workstream

Current responsibility

After VMware was acquired by Broadcom in 2023, I oversee the Identity and Access Management (IAM) team in the VMware Cloud Foundation (VCF) division. I specialize in enhancing B2B experiences for our enterprise clients through SaaS and Cloud experiences.

A recent achievement is the launch of the end-to-end Single Sign-On experience for 7 VMware enterprise products in VCF 9.0. After the acquisition, the ultimate goal of our business is to consolidated all VMware products into one single experience. I led the whole design process from "0 to 1" for the brand new Single Sign-On experience, collaborating with 3 Product Managers and 70+ cross-functional partners. I also directly present to 2 executive leaders to align on the product strategy to create the best experience for our customers.

Cross-Function Leadership

In addition to crafting design proposals, my role as the design lead in the IAM-Console domain involves collaborating with Product Managers to establish quarterly priorities for the team, aligning with our team OKRs, and overarching business goals. I take charge of task assignments for team members and provide mentorship to ensure their alignment with the objectives of the cross-functional team. I actively foster communication and collaboration with other teams, further enhancing our collective efforts toward achieving shared objectives.

Comments from the cross-functional team

I am truly honored to have received positive feedback from several colleagues. It is gratifying to know that my contributions and efforts are recognized and valued by the members of our team.
SSO Design Case Study
Please review the presentation below. It will open a new page for a better experience in full screen. Enjoy :)